EMI Label Services and Caroline Distribution are promoting an extensive March Is Metal campaign with independent retailers across the U.S. The retail campaign will include promotions from such labels as Century Media, Nuclear Blast, Earache, Candlelight, Season of Mist, Willow Tip and Crash Music, and artists involved will include Absu, All Shall Perish, Cynic, Evile, In This Moment, Psycroptic, Malevolent Creation, Phobia, Suicide Silence and Viking Skull, among others. The plan is that throughout the month of March, EMI Label Services and Caroline will team up with online metal sites to drive fans to independent music retailers and promote the music.
“The Metal genre continues to surge in popularity with an ever-widening consumer-base. By partnering with indie retailers, EMI/Caroline Distribution’s March Is Metal Month is aimed at the core metal fan, but at the same time will expose some great labels and exciting artists to a larger audience,” said Dominic Pandiscia, SVP and GM of EMI Label Services & Caroline Distribution. “We’ll give more fans the chance to sample and discover some very high caliber artists, new releases, and legendary catalog titles. The feedback has been great and we hope to make this an annual event.”
